How can a typo impact your personal brand? Very, very seriously and negatively. Take a look at what happened to Zachary Garcia of Florida. ZachAry is a University of Florida student and sandwich shop employee. ZachEry is wanted for murder in the state of Florida. You can read the story in its entirety here: http://www.switched.com/2010/11/30/zachary-garcia-google-himself-wanted-murder/?ncid=webmail [...]
Happiness. Do you experience it to its fullest? What were some of your happiest moments in life? Are you wishing you felt more of them? On Thursday, October 21 Gretchen Rubin, author of The Happiness Project (#1 New York Times bestseller) will be the guest speaker on the Reach Personal Branding Interview Series (its free). [...]
I have been reading lots about affiliate marketing; a term I barely new anything about 6 months ago. I new of it but I didn’t realize that some people actually earn a living like this. It’s quite impressive.
I don’t expect to ever earn a living from it but if I can add to my childrens’ college account, or make car payments with affiliates why not??
I’m writing about blog SPAM because I hope my experience can save you time, money and any negative impact to your personal brand. My blog got SPAMMED in a major way approximately 12,448 pieces of information about cyalis, phentermine, acai berry, supreme headquarters, allis, herbs and many, many other products I’ve never heard of as [...]
Dear Readers: A good friend and colleague created this excellent video to give many struggling job searchers some career inspiration. Her name is Kristen Jacoway and she is a soon to be published author. Her upcoming book is called I’m in a Job Search; Now What???; To learn more about Kristen visit www.CareerDesignCoach.com. Have a [...]
Time is running out, the clock continues to tick and you haven’t written a blog post in over a week now. Typically, you post twice per week. You’re tired, uninspired, busy, overwhelmed, under tight deadlines with a new project – what can you do?? You haven’t even had time to send a Tweet! Surely, you [...]
You know you need to develop your presence online but you’re not sure how. Where should you begin? After contacting a Reach-certified personal brand strategist (yours truly wink, wink), you might want to consider developing a website or blog site for yourself. While working with a personal brand strategist you will clarify your communications goals, [...]
Have you heard of the term “brand environment?” Wondering what it means? It’s all the seemingly “little things” that comprise the environment around you. Your brand environment includes everything from the carpeting in your office to your clothing, your techno-gadgets, and even where you might choose to host a dinner for your clients. Each and [...]
Many women who have been stay-at-home moms may be finding their way back to the workforce sooner than expected as a result of the floundering economy. Undoubtedly, this can cause great stress. Women who have spent some time out of the work place often feel that they are not as qualified for jobs that they [...]
I’m new to the blog world. After several years of writing articles for everything from a college newspaper to The Wall Street Journal, writing speeches for Boston’s current Mayor to United Nations Secretary Generals (Boutros Boutros-Ghali and Kofi Annan), writing press releases and website copy for many, many websites I find writing a blog post [...]